Pixar teams up with Grab

Bored by daily transactions? You use, pay, and move on, with nothing memorable about the process. Disney Pixar and Grab partnership for Toy Story 4 transformed GrabRewards Stamp into a virtual playground, bringing the fun and adventure to life. We brought back a classic childhood game with favorite characters, collectibles, and cool rewards, turning routine transactions into playful and rewarding experiences. The campaign rolled out across 🇮🇩, 🇹🇭, and 🇵🇭 on the Grab platform.

We kicked off the campaign with a launch visual on the Walt Disney and Grab Facebook pages, and adapted it across various digital and social platforms.

The GrabRewards was customized into a hopscotch game, letting users earn rewards on a Toy Story 4 road trip!

Grab Indonesia launched the campaign with a grand prize tickets to Hong Kong Disneyland

Grab Thailand leveraged KOLs to generate excitement and participation

Incredibles Family meets World Cup

We sparked excitement for Disney Pixar’s Incredibles 2 release by tapping into the World Cup buzz. We showcased how a family of superheroes brought excitement to the World Cup, featuring them in dynamic football scenarios across DOOH and social content. The campaign was launched in Singapore and featured globally on ESPN.

Featured on global ESPN page

Elastigirl intercepting a pass – DOOH concept option

DOOH placements in high footfall and close proximity to cinemas in Singapore

Credits