ndchua.
Does Singapore have more sides to it than just the Merlion and Supertrees?



Sightseeing. Made in Singapore

The campaign invites tourists to 'Tour the Other Side' of Singapore, unveiling new experiences through a film with travel-music vibes. It showcases Singapore's diverse facets, encouraging exploration beyond typical tourist spots. From the Wild Side to the Dark Side, and the Tasty Side, each corner of Singapore offers something exciting to be discovered. The campaign rolled out in the 🇬🇧, 🇺🇸, and 🇦🇺 through film and personalised DCO ads, targeting tourists from those countries.







The campaign includes four shorter videos for each of the tours 🦀🕵️🚴😋, optimized for social media platforms.








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An array of visuals was captured to vividly showcase the other side of Singapore


 28+ million Total Impressions across 3 markets    3 million Total Reach    1.6+ million Total Earned Media Reach    28+ million Total Impressions across 3 markets    3 million Total Reach    1.6+ million Total Earned Media Reach  

 





MARKies Awards 2025 | Bronze
Marketing Excellence Awards 2024 | Bronze 




©2025. Selected Works  📍Currently @ BBH Singapore