We Are There

Since the onset of the pandemic, the Ministry of Finance (MOF) has provided strong support from reserves. For Budget 2022, we rolled out the brand’s first two TV spots with the message, 'Supporting you today. Strengthening your tomorrow.' The first TV spot showcased Singaporeans' pandemic journeys and their resilience and solidarity.

Sowing the Seeds of Our Future

The second TV spot draws inspiration from the timeless Chinese proverb '前人栽树, 后人乘凉' (The trees planted by the previous generation would provide shade for the next generation), reminding us of the importance of building on the work of our forefathers and providing for future generations as we move toward a sustainable society.

Featured a CGI of the Blue-crowned Hanging Parrot which is no longer endangered, a result of successful conservation efforts

The lush greenery and iconic lake bridge of Mandai Reserve Lake were brought to life through a CGI hologram, showcasing sustainability efforts

The Assurance Package

With the 2023 GST increase in focus, we launched a campaign for the Ministry of Finance to educate Singaporeans on how the Assurance Package (AP) helps them manage the GST hike and rising inflation, and also preparing them for what is ahead in the coming years. It went nationwide with a 360-campaign across TV spot and media to maximise reach. Click here to find out your entitlement.

We 3D-printed the AP logo and delivered it island-wide, even to Pulau Ubin, as a metaphor showing AP’s extensive reach in the film.

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