Salomon’s brief for DDB China was to cooperate with rural villages, aiding hiking enthusiasts in exploring uncharted regions. What if we could also contribute to those villages while exploring these areas?

Shortlisted for Burger King's open brief from Dentsu, using the brand platform to address racism and inequality in the United States to create a significant social impact.

Inspired by the quote "Behind every successful man, there stands a woman," we say "Behind every King, there's a Kween" as we aimed to reveal the true force behind Burger King's success!