DDB China's brief for Salomon is to cooperate with rural villages, aiding hiking enthusiasts in exploring uncharted regions. Could we also contribute to society while exploring these areas?

Dentsu's shortlisted idea for Burger King's open brief aims to leverage on the brand platform to address racism and inequality faced by black people, creating a significant social impact.

"Behind every King, there stands a Queen." We want to show the world who is behind Burger King's success.